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Case study: Thinking of You

An app for couplesthat keeps the spark alive

Christopher wanted to help partners stay close when work and life get in the way. We built a minimalist app where one tap tells your partner you are thinking of them, and daily questions bring you back to each other.

Project in facts

  • Industry
    Dating & Relationships
  • Client
    Christopher (founder), Austin, Texas, US
  • Timeline
    About 2 months to launch
  • Team
    4 people (CTO, UI/UX designer, QA, full-stack developer)
  • What we did
    Discovery & Blueprint, UX/UI Design, Mobile Development
  • Stack
    Flutter (iOS & Android), Firebase, Stripe, RevenueCat
Visit the live product

01. Where they started

Christopher saw the same thing happen to a lot of couples. People get lost in work and forget about their partner until the day is done. The other person starts to feel like they never cross their mind, even when they do.

He did not want to build another dating app for finding a match. He wanted an app for people who are already together and want to keep the fire burning, or light it again.

02. The hard part

The core action had to be almost effortless. If letting your partner know you are thinking of them takes more than a few seconds in the middle of a busy day, it will not happen.

The app also needed a reason to come back every day without feeling like a chore, and a way to keep sharing fair, so one partner is never left exposed while the other stays quiet.

And it had to protect the relationship itself. An app that makes it easy to switch partners would work against everything it stands for.

03. What we built

One tap, three seconds

A single button sends your partner a "someone is thinking about you" ping. They can send one straight back. The whole exchange takes about three seconds.

Daily questions at random times

Each partner gets a meaningful question every day at a random time: what you first noticed about them, what they wore on your first date, when they smile the brightest.

Answers revealed only when both reply

You only see your partner’s answer once you have both answered. Nobody is left exposed, and it keeps the exchange fair.

Linked partners, on purpose

Partners connect with an invite code. Unlinking is possible, but only through a written request, so giving up on a relationship is never a single tap.

Private chat for two

Text and voice messages between partners, plus a history of every question and answer to look back on.

Minimal by design

A calm, focused interface with nothing to scroll and nothing to compare. Built in Flutter on Firebase, with Stripe and RevenueCat for payments and subscriptions.

04. What happened

3s
to tell your partner
one tap sends the ping
1
new question every day
delivered at a random time
10k+
downloads on Android alone
iOS downloads not counted

Thinking of You is live, with more than 10,000 downloads on Android alone, before counting iOS. Couples link up, send a ping in seconds and answer a new question together every day.

Christopher owns the code, the designs and the accounts, and has a product built around one idea: small moments, every day, keep people close.

05. What this means for you

If your idea is simple, that is a strength. The hard part is protecting that simplicity while the features pile up. We help you decide what the one core action is, and build everything else around it.

And if your app is about people and their feelings, the rules matter as much as the screens. Who sees what, and when, is a design decision we make with you from day one.

Have an idea you want to build?

Book a free discovery call. We'll tell you honestly what it would take, what it costs, and whether it's the right time to build. No pressure.

Book a Free Discovery Call

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